Boost Email Deliverability
If you’re new to websites and online marketing, this step might sound a little too GEEK. But it’s important. Why? SPAM has saturated everyone so much that mail servers work hard at cutting as much out as they can. Believe it or not, there are many emails you never see from spammers, because your email service provider (Gmail, Yahoo, etc) filters them out.
MailChimp has great delivery rates because servers like the ones at Gmail know about MailChimp. But you can still take another step to ensure your automation emails are delivered. This lesson will show you how to do just that! You’re going to verify your domain in MailChimp and boost MailChimp’s already stellar delivery rate.
You’ll need an email address at your domain name. Example: Our domain name is outergain.com so we’d use an email address like firstname.lastname@example.org for the domain verification.
So let’s get to it:
1) In your account click your name at the top right.
2) Click Account.
3) Click Settings > Verified Domains.
4) Click the Verify Domain button.
5) Enter an email address associated with your domain name (such as email@example.com).
6) Click the verification link in the email. You should now see a screen like the one below.
7) Click View setup instructions by the ‘Authentication’ option.
8) Next you’ll see a screen with settings you must enter into your DNS. If you don’t know how to do this step, don’t worry! We can do it for you. Simply email us at firstname.lastname@example.org and include two things: 1) A screen shot of the required settings from MailChimp and 2) Your DNS login information (such as Namecheap, Godaddy or our domain service).
9) Once your DNS information has been updated, you can follow step 8 again and click Authenticate Domain. If you see the screen below, the DNS hasn’t had time to update yet. You’ll need to wait another day or two.
10) When your DNS is updated and the authentication completes, it should look like this:
Congrats! You now have a verified domain with MailChimp.