Remove Stale Pages

Editor’s Note: Since writing this post, we’ve made a lot of changes to our blog and our content. First, we performed a content audit where we removed any posts that hadn’t generated more than 100 sessions in the past three months. This removed the issue of having to add content upgrades to posts that lacked depth. Second, we added evergreen lead magnets to all our remaining content.

While our on-page conversion rate has increased since doing so, so has our domain rating, our organic footprint, and other key performance metrics. With that in mind, it’s hard to say evergreen lead magnets are the chief cause of the increase. But it is safe to assume that using them won’t decrease your conversion rate—if you follow the steps outlined in this post.