You’re all excited about a shiny new website and rush to a domain registrar to grab a domain name.
But as your cursor blinks in the domain name search field, you begin to wonder what name you should choose. We recommend taking a few, because this is an extremely important decision.
The First Thing People See
Why is choosing a domain name so important?
Because your choice on a domain name will impact the effectiveness of your online marketing. Why? For one, it’s the first thing people see or hear before viewing your actual website.
Example: If you meet someone at the coffee shop and they say, “Check out my website, it’s healthyfoodie.com” you instantly know (to some degree) what their site is about. In fact, it’s going to partially form your opinion as to whether you even want to spend 5 minutes checking their site out.
But there’s more…
Determine Your USP
Some businesses are pretty clear on what their domain name should be about. For example, a local home remodeling contractor is typically going to have a business name that reflects this trade.
But what if you’re a network marketing professional selling essential oils? Do you want to dedicate your site to essential oils only? Is this the best way to connect with potential customers? Maybe it is… but maybe it isn’t at all.
It’s okay to make your domain name related to your business, but in network marketing, a lot of people are doing what you’re doing. What sets you apart? What’s your unique selling proposition (USP)? Why should someone choose you over another distributor? Do you love fitness? Are you a mom or a dad? A chef? An astronaut?
Figure out what you’re passionate about, and connect with people in that niche market.
Figure out what you’re passionate about in life and make that your USP. Then connect with people in that niche market.
Use Your Own Name
If you’re not clear on a USP right now, another safe way to go is simply yourname.com.
For example, I have a site called kylerboudreau.com because I want to write about things that don’t apply to my other businesses. Using my name gives me complete freedom to talk about essential oils, movies, products I love, or even fly fishing!
Using your name is also future proof. What if you change network marketing companies? What if you change your life focus? Your personal name will go with you wherever you go.
My personal preference is to avoid anything but .com. Why? Everyone defaults to .com when they’re typing in a website address. For example, there’s a WordPress CRM called Follow Hook. Their site is https://followhook.com. If that had already been taken, and the owners of Follow Hook chose followhook.biz, 99% of people would accidentally go to the .com instead.
Use a Good Registrar
A domain registrar leases a domain name to you. They also host the parent DNS records. Sort of like AT&T gives you your phone number. There are hundreds of companies selling domain names. My personal favorite? Name Cheap at https://namecheap.com. And just for the record, that’s not an affiliate link. I’d send anyone there for free!
Something to know about registrars: A domain name should only cost you about ten bucks a year. But when you register one, all of them will try and up-sell services to you. Ignore all of the add-ons. When you checkout, your cart should only be around $9-12 unless you chose more than one year, or you chose a name that’s considered valuable.
Hopefully this helps your thought process. And if you’re wondering about the possibility of changing domain names later, the short answer is yes, this can be done. However if not handled correctly, your Google search rankings could suffer. So be sure to check with your site admin (that’s us if you have an Outer Gain site) about how to correctly proceed.